TOYOTA X FOROIGE BIG BROTHER BIG SISTER PROGRAMME

TV | Social

Toyota partnered with the Big Brother Big Sister programme, and we had to get more young adults, especially young men, to become a Big Brother or Big Sister and help change the lives of young people.

Turns out all it takes is an hour a week doing the things you normally do.

Within 12 weeks, we got 1144 young adults to step up and show interest, with 338 being vetted for the next stage. We managed to recruit volunteers in places where they’d had none before, and in Cork alone, there was a 66% increase in male volunteers, a first since the BBBS programme started in 2002.

TL;DR - volunteers increased 10 fold and that feels great.