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    <loc>https://www.benrazey.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555956238837-CW4GA8MFC6IE17FPBEKN/Go+Anything+pic+3.png</image:loc>
      <image:title>Work - CAR-PE DIEM</image:title>
      <image:caption>Instagram campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555955514064-W84L0B8WYYJ32CMKT6VL/Go+anything+all+4.png</image:loc>
      <image:title>Work - GO ANYTHING</image:title>
      <image:caption>Social video content scripts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555956903407-LDSCLU4EAZ1OK0QXDGEY/insta+12.png</image:loc>
      <image:title>Work - HEART BOMB</image:title>
      <image:caption>1. Change the like symbol on Instagram / Twitter to a grenade for National Stroke Awareness Week. 2. One in 3 users would lose the ability to like posts.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555956812903-QP260F1VNCZ5LO861RBP/pins+2.jpg</image:loc>
      <image:title>Work - PUT A PIN IN IT</image:title>
      <image:caption>Activation Reinvent the charity ‘I’ve donated’ pin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555956640602-6LGGK1CZT61Z1T5LXHY1/detonate+social+script.png</image:loc>
      <image:title>Work - DETONATE</image:title>
      <image:caption>A short film for social media</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555957816837-UH7QKZB2CI74B1UD3URG/Picture2.png</image:loc>
      <image:title>Work - FAMILIARITY BREEDS CONTENT</image:title>
      <image:caption>60” RADIO SCRIPT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555957692624-97YIATKCVXEKHMIEAQE3/Mood+board+upstarts+exhibition.png</image:loc>
      <image:title>Work - MOODBOARD</image:title>
      <image:caption>for Digital Video Script</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555957605942-EQI6NZDRXA1VU4KF1F98/Picture1.png</image:loc>
      <image:title>Work - FAMILIARITY BREEDS CONTENT</image:title>
      <image:caption>Digital Video Script</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555958510876-2JRJCUU9IOI3V2UXPI70/Picture6.png</image:loc>
      <image:title>Work - DATES ON A TRAIN</image:title>
      <image:caption>Replicating the scene from the TV advert where James met a French girl on the train and they agreed to meet up – we’ll create an online student speed dating show – like first dates but on a train. We’ll get them to dress up super fancy, have a red carpet through Heuston Station as they walk through. There’ll be regular punters on a regular day. The carriage they’re going in will be repainted gold. Execution: We’ll fill a carriage with 4 groups of 4 people with similar interests. Each group will have read the same book before they go on the train journey and use it as a starting point for conversation. We’ll serve silver service food and drink. The food will be regular ‘train’ food but made to look like artistic Michelin star food. A butler will come along and ring a bell to let them know to change dates every 30 minutes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555958443556-TES7WP5ZYA1AYHKC5GUK/Screen-Shot-2018-07-31-at-10.54.42-AM-733x402+%281%29.png</image:loc>
      <image:title>Work - CARE PACKAGE</image:title>
      <image:caption>Hand out Birchbox style luxury boxes to students as they get on the train Contain supplies needed to make your day a little more luxury: Sparkling Water The champagne saucer from the ad Luxury chocolate / petits fours Face mask Cologne / Perfume Discount vouchers for rail A fortune cookie that has a compliment inside Train ticket comes with a QR code for a Spotify playlist that’s the exact length of your journey</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555958181996-DGFVBYRAZP1DS0FEOT3U/Picture3.png</image:loc>
      <image:title>Work - NEXT LEVEL</image:title>
      <image:caption>Online Video</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555958623818-DVLOWRDEV9S2WYQNQTA1/Picture7.png</image:loc>
      <image:title>Work - TOTES LUXE</image:title>
      <image:caption>We’ll create high-fashion / super trendy limited edition tote bags like the one seen in the TV advert commissioning young Irish artists</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555958264733-5E64563KX1WSZ2P7PPI8/Picture4.png</image:loc>
      <image:title>Work - POSTERS</image:title>
      <image:caption>Create a ‘high-fashion’ editorial shoot of people on the train. They’d be regular looking people doing regular things but made to look high fashion. Each poster exaggerates the ‘low key luxury’ benefits you can only enjoy by taking the train Execution Examples: Group of people drinking high tea / eating sandwiches Someone with ‘legs for days’ stretching their legs out Someone with a duvet, eye mask, all covered up asleep Looking out onto idyllic Irish scenery that looks too perfect to be true Two big flatscreen / curved TVs on the table back to back, with two people opposite each other watching a movie with v expensive headphones on</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555959014173-2M2Y4OQGCU4GE1ICUA9R/Picture8.png</image:loc>
      <image:title>Work - THAT WAS AN ELECTRIC CAR</image:title>
      <image:caption>TV Advert</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555959411690-D0V1FK43A3QEOK7DVSPE/Picture10.png</image:loc>
      <image:title>Work - THE EXACT SAME THING</image:title>
      <image:caption>We see an image of two cars next to each other in various locations Alternates: 2. ‘One of these cars is great for getting the kids to school first thing in the morning. The other does the exact same thing and the motor tax will only cost you €120 a year.’ 3. ‘One of these cars will give you the freedom to travel around the country. The other one will do the exact same thing and you’ll €5,000 off the initial cost.’ 4. ‘One of these cars shows me far in advance when it’s about to run out of fuel. The other one does the exact same thing and it’s not creating carbon emissions.’ All posters say: ‘Take an exact same but better test drive’ SEAI logo and www.drivingelectric.ie</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555959139302-H886L0CMO5AV60TLH16Z/Picture9.png</image:loc>
      <image:title>Work - SOUNDS THE SAME</image:title>
      <image:caption>Radio Adverts</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1556094473011-KK7TQDOWGGNL8I2YR5RE/0001.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1556094489590-XSHP9YBCQ6B654V4RAU1/0002.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1646329646374-8A4TKCFOU4DNAC4C4UPA/Evening.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/f2757a6a-48fa-4137-bfba-c97d2620e7e8/DIR4724_AP_Flex+Card+Launch+%28V3%29_Page_05.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/64356e63-49fa-46e2-ac20-759e86eae85d/Pride-m24-new.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>We created pin badges, t-shirts and framed stamps, with 100% of the profits up to the value of €50,000 donated to BeLonG To and LGBT Ireland. 2.5% of every stamp booklet and FDC sold was also donated to these charities.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1c881d00-9fac-41d3-9f23-13a75495b739/Picture+2.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Concept: Take photos of the newly iconic price postboxes and get people to send bród internationally</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/5eea11a6-b031-463a-bb22-cf0e45cbce84/Picture+1.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Concept: We’d cover postboxes all around the country with pride flag decals. From big cities, to rural winding roads, to postboxes found in breath taking scenery. People could then vote for notable postboxes around the country to be covered in following years. An Post have such a wide reach within communities around Ireland that we’d truly and authentically be able to show our support, and prove that you don’t have to be in the big schmoke to feel represented.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/70bbc076-48ed-403e-99ca-b41c36718197/DIR4678_AP_Bro%CC%81d_DM_A5_V11_HR_Page_2.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Not everyone has a pride flag to fly. So following on from the recently established and now universally understood idea of showing support from home for our healthcare workers during the pandemic, we created window displays of the badge so everyone had the opportunity to show their support for the LGBTQIA+ community</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/822cbfb1-856b-490a-8c0f-328610a80606/DIR4678_AP_Bro%CC%81d_DM_A5_V11_HR_Page_1.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/b1fe1872-9a4d-44c5-90a0-bfd47d6c90d6/image-asset.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Regional Pairings A series educating people how to pair regional dishes with wines, how to manage the complexity of flavours, and recommendations on what wines to pair with what dish.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/223b215c-3681-4530-9c35-c9abaded4295/Charcuterie+Masterpiece.jp</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Charcuterie Masterpiece A series educating people how to create the perfect cheeseboard for Christmas, with recommendations for beginners and more seasoned gourmands.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/bd557d33-c7b3-47a5-8cd1-ae06155dcfd0/Seasonal+Eats.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Seasonal Eats A series educating people about the produce locally available throughout the year, and ideas for recipes and wine pairings based on these ingredients.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/94d69aab-da43-44ed-b9d3-ba89bc6e4ff6/Slide3.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/e03c7c0b-f79c-44c3-9ad0-1dd9a188f8d5/Naked_Collective_Final%5B36%5D_Page_30.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/9f91037b-fe8e-4312-b845-e7ff4464e608/Naked_Collective_Final%5B36%5D_Page_33.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/2ccefe22-5db5-4820-bb05-16e92de9045f/Naked_Collective_Final%5B36%5D_Page_28.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/cd082974-b1e5-4166-89c4-2a7dcfc3792d/Slide4.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/9a83707a-4956-4e68-b24c-d67466e6f58c/Naked_Collective_Final%5B36%5D_Page_26.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/dcc4118f-a8e5-452e-b95d-e2996f034435/Slide1.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/cf6fabf8-15fe-4314-8317-23c2665b5d6e/Naked_Collective_Final%5B36%5D_Page_38.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/6c0a0715-1cc5-4468-b639-85c2e933901d/Naked_Collective_Final%5B36%5D_Page_37.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/260198ce-5535-4a27-90df-ff0589d4b85e/Naked_Collective_Final%5B36%5D_Page_35.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/74bb6f29-c3e6-418f-9dee-8e4e71c98915/Slide2.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/c3131e5c-4704-4fdb-84ca-fcad1fd9f382/2.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/26a5510d-222b-4d5e-b2d8-482bacbe95b4/1.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/8252c4f3-9588-4576-b3d3-388bc266067f/5.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/ecb95230-b63e-4d25-9f27-12fa08f4356e/3.jpeg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555959773757-MJJA8DP1WQB356LLE8DC/GoCar_greenlogo.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555959894667-SZ4C2CPTPMOKK0M2CK6M/Picture11.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555960003919-C8R6A25V31ZY839VSNOY/EHGPWemG.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1555960042655-CLWRWW9B6EAOWBQO748N/SEAI-logo.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1565115553403-1JJJGJK9AJUKY79UM39G/upstarts.jpeg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1646414011465-6YR7MB95T3MJZVR05BLR/DIR4678_AP_Bro%CC%81d_DM_A5_V11_HR_Page_1.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0fd6b0a2772c8c26cf6e1f/1648135461227-B6Z84FFIG2DRHATQHARN/Screenshot+2022-03-24+at+15.23.55.png</image:loc>
      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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