AN POST
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We needed to make some noise about the Bród stamp that was commissioned by An Post for Pride, while also (and more importantly) use their platform as a gold tier sponsor of Dublin Pride to help promote equality and freedom.
In a year without a parade, we brought the colours to communities instead. We made merch, and encouraged people to put up our bród stamp DM in their window so the flag could fly high for everyone to see on their daily covid walk around the block.
Original Radio Script
Ireland isn’t just green. It’s red and blue and yellow and orange and purple and every other colour it wants to be. And An Post is going all these colours for June too.
So help us get them far and wide this month by sending messages of love and pride with our Bród stamps, and we’ll donate a portion of the sales to the LGBTQ+ charity BelongTo.
Available now at your local post office or anpost.com/bród
Send Love. Send Freedom. Seol Bród.
An Post. For Your World.
We created pin badges, t-shirts and framed stamps, with 100% of the profits up to the value of €50,000 donated to BeLonG To and LGBT Ireland. 2.5% of every stamp booklet and FDC sold was also donated to these charities.
Not everyone has a pride flag to fly. So following on from the recently established and now universally understood idea of showing support from home for our healthcare workers during the pandemic, we created window displays of the badge so everyone had the opportunity to show their support for the LGBTQIA+ community
Concept: We’d cover postboxes all around the country with pride flag decals. From big cities, to rural winding roads, to postboxes found in breath taking scenery. People could then vote for notable postboxes around the country to be covered in following years. An Post have such a wide reach within communities around Ireland that we’d truly and authentically be able to show our support, and prove that you don’t have to be in the big schmoke to feel represented.
Concept: Take photos of the newly iconic price postboxes and get people to send bród internationally