MUDE
Spec work
At the time, Mude was a new product on the market. We were approached to create comms that would break through the crowded drinks market and grab the attention of young adults by being risky, provocative and different. To show them how the functional beverages fit into their world.
Unfortunately they decided to not do any advertising in the end. But if they had, it’d have been a lot of fun to keep working on either of the creative routes below.
Creative Route 1
No Compromise
Let’s not be defined by which side of the bed we get out of. Let’s not be ruled by being an early bird or a night owl. Let’s not let someone else ruin our day, even more so ruin it for ourselves.
Mude gets this. That’s why we make drinks to help you get through your day so you can be more you and compromise less.
Creative Route 2
Brewed is Better
We brew our drinks because it’s better when good healthy ingredients are given the right environment and time to open up and flourish.
As human’s we’re the same. Sometimes we need a little nudge to get into the zone.Whether we’re taking down beastly tasks, trekking through the mundane, or simply seeking out respite - once you find yourself in the right zone you’re able to truly boss your day.
We want you to shift the way you view the world and make you feel like a huge success. Because when you’re in the right mood, the world works better.
